We promise it’ll be tons of fun! If you live in the Western New York area and have a child who’s 5 or younger, we’d love for you to come play.
Ready to be the hero of playtime? Join our Play Lab and become part of the Fisher-Price magic! From toy testing sessions to interactive playgroups, your feedback helps shape the future of our toys, making you the ultimate hero in your little one’s story. Your feedback helps us understand what delights your little one – and you – ensuring our toys bring happy playtime wherever they go. Plus, during these sessions, we love capturing the joy on camera, but only with your approval, of course!
And the best part? As our hero of play, you'll receive a gift card every time you participate. It's not just fun – it's rewarding too! Ready to embrace your role as the hero of playtime and make every moment count? Sign up now!
Imagine seeing your little one’s face on a package, in a commercial, or lighting up Instagram! Bring your child to our East Aurora campus, where they can play with our toys while we capture their joy (and those beautiful smiles!).
What’s in it for you? Being cute is serious business, so every child model receives compensation directly into their bank account (perfect for that college fund!).
Tip for expectant parents: Start early! Babies from birth to 6 months are in high demand, and New York State requires a Child Performer Permit. The process takes a bit of time, so let’s make sure we don’t miss out on those adorable moments!
Hey there caregivers, we want YOU in our photos and videos too!
If you’re interested, email us a photo at FP.studios@mattel.com
Before you click send, check to make sure it includes your face and body, is un-edited & unfiltered, current, candid & fully front-facing. also including:
• Your name
• Child’s name
• Address
• Phone number
• Email address
No modeling experience necessary!Just bring your genuine smiles and real moments.
Join us and make some unforgettable memories with Fisher-Price!
Use the form below to register for one or both opportunities to get things rolling. Don’t worry, we’ll follow up with emails for next steps once you’re done.