Ready to go behind the scenes at Fisher-Price?

We promise it’ll be tons of fun! If you live in the Western New York area and have a child who’s 5 or younger, we’d love for you to come play.

Play Lab

From toy testing and play groups to parent talks and more, you’ll help us see what works and what doesn’t, so we can create toys and products that are a hit with your mini toy expert – and you. During these sessions, we love taking video, pics and recordings to capture the action, and to possibly use for things like ads, product development, Facebook and Instagram posts, but only with your approval, of course!

What’s in it for you? You’ll get an Amazon or Target gift card every time you participate. Pretty fun, right?

Photo & Video Studio

How exciting would it be to see your child’s face on a package, maybe in an ad, video or on Instagram? Bring them to our East Aurora campus to hang out in our baby gear or play with our toys while we capture the action (& those gorgeous smiles!).

What’s in it for you? Being cute is hard work, which is why all our child models receive compensation deposited directly into their bank account (college savings anyone?).

Tip for expectant parents: Start early! Children from birth to 6 months are in high demand and New York State requires them to have a NYS Child Performer Permit, a process that takes a little time—we’d hate to miss out on those cute faces!

Parent models needed!

Parents, we're looking for Mom and Dad models too!

Interested in being in photo and video shoots with your children?

If so, email a candid photo of yourself to and also include:


Child’s name


Phone number

Email address

No modeling experience necessary!

Let’s do this thing!

Use the form below to register for one or both opportunities to get things rolling. Don’t worry, we’ll follow up with emails for next steps once you’re done.

New to the Crew - Register

Fill out the information below to join the Crew and begin the registration process.

Please select the program(s) that you are applying for